Baseway is a go-to-market consultancy built exclusively for Software companies selling into manufacturing. We know the buyer, the cycle, and the complexity. We build the strategy and run the execution until your pipeline closes.
Trusted by Software companies
Software products built for the plant floor, logistics networks, or supply chain visibility layers of industrial companies.
Established software vendors moving into adjacent manufacturing verticals where their current GTM does not translate.
Companies with proven traction in one manufacturing segment looking to replicate the model in adjacent industrial markets.
Technology companies with real product-market fit inside manufacturing but a commercial infrastructure that is not generating the pipeline it should.
If your product solves a real problem for manufacturers and you need the commercial infrastructure to prove it, you are in the right place.
Where we sell
We run outbound into the people who own the budget for each layer of the plant, in their language and on their terms.
Most B2B technology companies stall not because their product is weak, but because their go to market is broken. Wrong ICP, undefined sales process, marketing that generates noise instead of pipeline.
Hiring a full sales and marketing team takes months and burns budget before a single deal closes. Bringing in generalist consultants gets you decks, not deals. Both options spend the most expensive resource in the company, time, without compounding any real revenue infrastructure.
Baseway is different. We operate as a revenue partner embedded in your leadership layer, with a track record across the verticals that demand precision: Manufacturing, FinTech, and Software.
Activity without account fit produces noise. We rebuild your ICP against actual win patterns.
Reps run their own playbooks. Forecasts drift. We codify the motion end to end.
Brand awareness without a measurable path to pipeline. We rewire the funnel around revenue.
We study your market, your competitors, and your operations before we recommend anything. You get a clear picture of where the opportunities are, and exactly what is blocking them.
We build your strategy from the ground up: positioning, channel mix, playbook, and a financial model calibrated for your growth targets. Ready for executive approval and immediate deployment.
We do not hand you a document and wish you luck. Baseway deploys the blueprint, runs the operations, and works alongside your team until the numbers prove themselves on the dashboard.
Meet the founders
We don't just build strategies; we build revenue engines.
Rebeca leads go to market and sales, with six years at AVEVA and Schneider Electric. Patricia leads marketing and business development, running 360° campaigns across technology and industry.
Multi channel outbound built on a sharp ICP and phone first qualification. We fill the pipeline with meetings that are ready to buy.
Sales team structure, process design, pipeline architecture, and cycle optimization. We build the engine and show your team how to drive it.
Brand positioning, digital acquisition funnels, and content that converts awareness into qualified pipeline. Built around the buyer, not the brand.
Full financial modeling, market entry roadmaps, and scenario planning for companies entering new verticals or new geographies.
Senior level sales and marketing leadership, without the full time cost. We sit inside your leadership team and drive results from week one.
A focused one to one audit of your go to market. A clear read on what is working, what is not, and where pipeline leaks, with the fixes prioritised.
We train your in-house SDR team on operator-grade outbound for manufacturing: ICP, messaging, qualification and handover, so the motion runs without us.
On-call strategic counsel for founders and revenue leaders. We advise on positioning, pipeline and the big go-to-market calls, without running the day to day.
Case studies
Multi-persona outbound across procurement, supply chain, maintenance and operations, handed straight into the sales team’s calendar.
Outbound into adjacent MES white space, surfacing a funded, COO-mandated opportunity at a global equipment maker.
Named persona outbound into production, quality and digital leadership at a top-tier European automotive brand.
Multi-plant mapping and aerospace-specific messaging into a global prime contractor’s European sites.
Group-level mapping into the teams that own cross-plant harmonisation across Europe, North America and Asia.
Rebeca has done an excellent job with customer outreach for The Mobile Robot Company. She is proactive, reliable, and professional. Our open communication and close collaboration have helped us reach the right customers and achieve great results. I highly recommend her to anyone looking for support with customer outreach and business development.
Rebeca and her company have been an outstanding partner in helping us build a stronger sales pipeline. Since we started working together, she has efficiently generated qualified leads and set up multiple valuable qualification calls. The level of execution, responsiveness, and results-oriented approach have made a real difference. Highly recommended.
Rebeca and Baseway have supported us in generating highly qualified ICP leads, opening new market opportunities, and booking relevant meetings with potential customers. She is a very professional business partner who works in a structured, methodical, and efficient way.
I hired Rebeca to support a new business campaign at Tributech. She brought together a mix of ABM with a named list of target accounts and a broader strategy for the buying persona. Her team produced highly qualified meetings within 72 hours of launching the campaign.
Rebeca's insightful approach to business development has contributed to the success of our sales department. She keenly understands market trends, customer needs, and competitive landscapes, which has proven invaluable in shaping our sales strategies.
Rebeca was amazing to work with. In the first few weeks she already delivered more than others had in many months. She helped our company build solid sales processes and overdelivered whenever it was needed. An A+ player.
I highly recommend Rebeca for her exceptional work ethic, professionalism, and ambition. She's a problem-solving dynamo with a keen eye for lead generation and a mastery of the entire sales cycle. Impressively, she generated 25 SQLs in her first month.
Rebeca is an extremely competent and hard-working business development expert. Over the past few years, she has done nothing but impress me with her work ethic and dedication to her craft. She is smart, goal-oriented, and hard-working.
Rebeca has been doing customer outreach for The Mobile Robot Company, and I have been extremely happy with her work. She is proactive, structured, reliable, and very good at engaging with potential customers in a natural and professional way. She quickly understands who we are trying to reach and communicates our value clearly.
Rebeca is a fantastic partner, very sympathetic, always hard on the track. I can't mention a better partnership. I am looking forward to all the things we can grow together.
Rebeca exemplifies what it means to be a high-impact sales professional. From the outset, she has demonstrated an exceptional ability to bring structure and discipline to the sales process, ensuring that every stage, from prospecting and pipeline building to closing, is handled with precision and clarity.
I've had the pleasure of working with Rebeca at ToffeeX, and she's been fantastic. She's highly organized, proactive in prospecting, and brings clarity to our outreach efforts. Rebeca is also a joy to work with, positive, collaborative, and dependable.
Rebeca is a great professional, and she works remotely second to none, with a positive attitude in the sales and marketing department. I highly recommend Rebeca for any future endeavours, and I'm confident she will continue to shine in any role.
Free whitepaper
How manufacturers will buy ERP, MES, QMS, PLM, EAM and industrial AI through 2027, and what software vendors must change in their go-to-market to win the window.
Free. 15 pages, every figure checked against its source.
Contact
Send a few lines about your product and your market. We read every message.
Email: info@baseway.co.uk Phone: +34 622 387 815