Free whitepaper  /  November 2026

The 2027 buying window

How manufacturers will buy ERP, MES, QMS, PLM, EAM and industrial AI over the next eighteen months, and what software vendors must change in go-to-market to win that demand.

  • Eleven regulatory and platform milestones, mapped to the software they affect
  • Six shifts in how manufacturers buy, each with the data behind it
  • Where demand is forming across ten markets, plus a six-move GTM playbook
Cover of The 2027 Buying Window whitepaper Inside page: the ERP crunch Inside page: consolidation

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15 pages. Every figure checked against its source.

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The window in four numbers

A predictable window, and a crowded one

Every vendor can read the same calendar. The winners reach accounts early, speak to risk and convert what they book.

39%

of SAP ECC customers had not migrated by late 2024.

The Register, Feb 2026
2/3

of industrial ransomware victims in 2025 were manufacturers.

Cyber Magazine on Dragos, Feb 2026
11%

of revenue lost to unplanned downtime at the largest firms.

Siemens, True Cost of Downtime 2024
79%

of US manufacturing executives surveyed call the skilled labour shortage their biggest challenge.

Advanced Manufacturing, Jan 2026
The calendar

The compliance calendar is the buying calendar

9 Dec 2026
Product liability covers software and AI
1 Jan 2027
Germany: B2B e-invoice issuing
12 Jan 2027
EU Data Act ends cloud switching fees
20 Jan 2027
EU Machinery Regulation applies
11 Dec 2027
Cyber Resilience Act applies in full
End 2027
SAP ECC mainstream support ends

Six of the eleven milestones covered in the whitepaper.

What's inside

Written for vendors who sell into the factory

PART 1

The calendar

Eleven milestones from December 2026 to December 2027, and which software categories each one touches.

PART 2

Six buying shifts

The ERP crunch, AI inside the platform, risk, the knowledge cliff, consolidation, and cost and sovereignty.

PART 3

Ten markets

Spain, Portugal, Italy, DACH, Benelux, the UK, the Nordics, Poland and CEE, Southeast Asia and North America.

FOR EACH SHIFT

What it means for vendors

A clear note on the buying trigger, the objection to expect and how to respond.

PART 4

The 2027 playbook

Six moves to turn the window into qualified pipeline, from selling to the date to sizing demand to capacity.

SOURCED

Every figure checked

Built from Baseway's manufacturing signals radar, with each number verified against its original source.

Who it's for

For the teams that own growth

If you sell software or automation to manufacturers and plan your 2027 pipeline now, this is for you.

Software categories

ERPMESQMS / CAQPLMEAM / CMMSWMSSCADA / HistorianIndustrial AIAMRs and intralogistics

Roles

CEO and foundersCRO and sales leadersMarketing and demand generationPartnerships and channelsMarket expansion
The window is predictable. Your share of it is not.

Get the full whitepaper and see which deadlines hit your market, which accounts to reach first, and how to convert the demand.

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