Driving Sustainable Growth: TCL’s Collaboration With Baseway

The Challenge

Despite a formidable product lineup, TCL faced significant friction in brand perception among B2B stakeholders who viewed them primarily as a consumer electronics entity. The goal was to pivot their identity into a reliable infrastructure partner while achieving aggressive revenue targets.

Strategic Research Phase

Deep market analysis revealed a critical gap in the mid-tier industrial sector’s energy storage needs.

The Approach

Baseway architected a multi-layered GTM motion focused on “Authority-First” market entry. We moved away from broad digital advertising toward curated executive briefings and high-impact advisory boards involving key policy influencers.

Growth Modeling

Our proprietary data models allowed TCL to forecast localized demand with 94% accuracy over four quarters.

$5.2MNew Pipeline Revenue

12.5 MWGrid Capacity Deployment